Why Mobile Should Form Part of Your Affiliate Strategy
Did you know that, in 2014, mobile internet use finally overtook fixed internet (i.e. desktop internet) use?
What does that mean? Well, it means there is no longer a question about whether your website needs a mobile marketing strategy. It does. Mobile is here, and it’s here to stay.
Mobile Affiliate Marketing
Although it may seem a scary prospect, it’s not actually such a bad thing. Indeed, many gaming companies have already shown much higher revenue streams from mobile users compared to desktop users in the past couple of years – which is great news for affiliates.
When you make your website mobile-friendly, drop-off rates will decrease significantly and conversion rates will increase.
Google also released a new update recently, basically saying that mobile-optimised websites WILL be prioritised on Google searches on mobile devices. If you’re not sure how well your website is geared up for mobile, then simply take this quick mobile-friendly test from Google, which will let you know exactly how you’re doing.
How to Optimise Affiliate Websites for Mobile
If your site is lagging behind when it comes to being mobile-friendly, get it sorted ASAP. Even if a bespoke mobile website build is beyond your budget, there are loads of great websites that will help transform the mobile version of your site to make it easy to use for those using a smaller screen.
Also, depending on what CMS you use for your website, you may even be able to optimise it automatically. For example, WordPress have fantastic mobile optimisation software called WPTouch that will automatically transform your website for mobile users.
These kinds of packages are generally available to use for free, but, for a small monthly subscription fee, you can unlock a host of handy features and remove any unwanted third-party branding – well worth the low-cost fee.
The great news to come out of all this, though, is that people are interacting more and more with content throughout the day – whether that’s on mobile or desktop.
Help people out, show them the best offers, be ready to answer their questions, and you’ll see your commission rates sore. Mobile is a challenge, but if you step up to it, you’ll be finely rewarded.
So… are you ready for mobile? If you have any questions, or if you’d just like more affiliate information, feel free to get in touch with us here at PartnerWins.